SAN EXPORT GROWTH PATHWAY

Know your next step.
Build your export readiness.

Assess your knowledge and your company’s preparation. Build the foundations, then choose Advanced learning for the work you need to move forward.

Test my knowledge Check company readiness

8 questions per part · See your results before sharing contact details

Core tuition included for accepted Suppliers in S00–S03

Illustrative collaborative workshop preparing a Thai business offer with a trainer — Learning through your business’s own work · Illustrative scene

01Assess 02Build foundations 03Go deeper

LEARNING PROGRAMME · Published tuition excludes VAT. Intakes and instructors will be confirmed separately.

LOCAL STRENGTHS. NEW POSSIBILITIES.

Discover the place. · Find the possibility.

Explore products, commercial strengths and places to discover across all 77 provincial areas. Select a province to zoom in.

Find a provinceChoose a province

Overview · no province selected

Illustrative premium hospitality in Bangkok — BangkokRiverside hotels · wellness · business hospitality
Explore the local character through Wat Phra Kaew and Wat Pho, alongside the products and services highlighted here.
Illustrative service concept · not a named hotel or confirmed partner

START WITH YOUR INTEREST

One country.
Many sourcing stories.

Follow local products and ideas to new business conversations at SĀN CONNECT in Bangkok (venue TBA).

25cities to explore1meeting destination

Sources & how to read this explorer

Boundaries: geoBoundaries gbOpen THA ADM1, representing 2017; 77 areas including Bangkok. Source: OpenStreetMap / Wambacher, ODbL 1.0. These are general-purpose map boundaries, not cadastral survey data. Six geographic regions help navigation only.

Product examples and place references are linked within each province. DIP and TAT are primary sources where available; other provincial context links point to the cited Wikipedia compilation. Sourcing angles are editorial suggestions, not claims of provincial leadership. Listed places are not confirmed project visits, and no supplier participation is implied.

geoBoundaries · THA ADM1 City coordinates · GeoNames / CC BY 4.0 Open Database License 1.0 DIP · local product registrations

City points: GeoNames WGS84 coordinates, retrieved 10 September 2026. The 25 illustrative connections cover all six geographic regions, with four or five cities in each. Curves indicate a sourcing connection to Bangkok as an illustrative hub, not travel routes, amounts, confirmed suppliers or confirmed visits.

Province scenes are AI-generated illustrations, not photographs of confirmed visits, participating suppliers or verified products. Content references checked 10 September 2026.

03 YOUR OFFER

What do you sell? What will you develop?

One learning framework, with exercises shaped around your offer. Changing the example does not change course names or prices.

Illustrative example · not an actual participant or proven result

A food product for a retail buyer

Category buyer / procurement; retail use and repeat orders.

Product and pack specification
Price / MOQ / lead time with evidence
Sample and delivery plan

These examples describe the scope open for consideration, not confirmed products, suppliers or participants. Innovation claims require evidence for the specific offer.

04 CHOOSE YOUR LEARNING DEPTH

Build from your starting point. Return as you grow.

Choose depth when your work needs it. You do not need to purchase every course.

FOUNDATION

Build a clear first offer

Core online or 360° Intensive. Turn available information into your first working draft.

A foundation or a review of prior work

ADVANCED

Develop the work that matters next

Product & Solution Fit, Operations or Deal Conversion. Choose a specific business gap.

A defined offer and a relevant working case

Channel-specific options

Core / 360° Intensive

First-time suppliers, incomplete briefs or businesses seeking a structured review of existing work.

Outputs & starting conditions

Buyer Brief + Product & Solution Card + offer, trial and follow-up drafts.

Bring what you have. Examples and short foundation lessons help fill gaps.

SAN Export B2B Deal Ready – Core

Choose the depth that matches your current work. Existing work can be reviewed; you do not need to purchase every course.

05 THE INCLUDED FOUNDATION

Build your first Buyer-ready offer

SAN Export B2B Deal Ready – Core

Prepare one main offer for your next Buyer conversation.

Core tuition included for accepted Suppliers in S00–S03

One company submits one output set within the stated participant limit.

Illustrative foundational workshop preparing product information and a Buyer offer — FOUNDATION · From business information to a working offer

4 × 90minutes live online6live hours6hours outside class · estimated

01Product, Solution & Buyer Lab90 min

Choose one main offer, target market/channel and buying roles. Prepare the Buyer Brief and Product & Solution Card.

Product and pack specification

02Offer & Buyer Value Lab90 min

Explain value, price and scope. Draft a Sample Plan or Demo/Pilot Plan and a basic buyer-value calculation with stated assumptions.

Sample the relevant pack and collect feedback on use, fit and terms.

03Delivery & Deal Lab90 min

Assign responsibilities from enquiry to delivery; adapt production/QC/shipping or activation/integration/training/support to the offer.

Production, QC, storage and shipment responsibilities.

04Applied Online Clinic90 min

Practise a Buyer-focused presentation or Demo. Review the information pack, offer, next steps and improvement list.

Compare relevant alternatives on pack size, usable quantity and delivered cost.

Short Advanced Checks sit inside the existing sessions. Beginners can use focused foundation lessons; experienced businesses can bring prior outputs for review. Self-study and output work are separate from live time.

Foundation support & prior-work review

06 ADVANCED · THE FLAGSHIP LAB

Turn your offer into
a better fit for your Buyer.

Make your offer useful, explain its value and design a trial worth learning from.

SAN Advanced – Global Product & Solution Fit

Announced price12,900THB / company · up to 3 peopleDates and instructors to be confirmedAll prices exclude VAT.

Illustrative advanced workshop presenting a hardware and software solution to a buyer — Test the use case. Refine the offer. · Illustrative workshop

Three labs. One stronger offer.

Understand → Adapt → Test

LAB 01

Buyer & Value Lab

Read the Buyer workflow and compare at least three alternatives on the same basis. Separate measured data and assumptions.

LAB 02

Product & Solution Adaptation Lab

Adapt the product/specification/pack or language, functions, workflow, Demo, integrations and service boundaries.

LAB 03

Buyer Feedback & Trial/Pilot Lab

Keep a change log. Decide to proceed, adjust or stop, with a trial objective, period, owner and acceptance criteria.

See how an offer changes.

Choose the example closest to your business.

Illustrative example · not an actual participant or proven result

BEFORE · broad claim

“A quality food product for every market.”

AFTER · a more testable offer

Define the target channel, pack size, evidence, landed-price assumptions and a sample plan with agreed feedback.

Compare relevant alternatives on pack size, usable quantity and delivered cost.

What you will work on

Buyer Brief, Revised Spec, Buyer Value Model, Feedback & Change Log, Trial/Pilot Offer Draft.

Buyer Review pilot: scope still to be confirmed

The existing pilot target is feedback from two distinct Buyer companies per learner company. Reviewers, budget and included rights must be confirmed before selling this benefit.

Coach-reviewed outputs, Buyer interest and actual purchases are separate results. Two opinions do not establish acceptance across a national market.

Proposed new name for Global Product Fit. The same programme, not an eleventh course or a second purchase.

07 CHOOSE THE WORK TO DEVELOP

Deeper learning, when it fits the work.

Six focused options. Compare who each is for, the output and the time needed.

Live online · 3 × 90 minutes

SAN Advanced – Export Operations

Plan the real cost and responsibilities of delivery.

Who it suits and what you will build

Suitable for

Businesses developing production, delivery, onboarding or customer support.

Company outputs

Delivery & Onboarding Plan + Responsibility Map + Support Scope.

Include setup, activation, integration, training, support, agreed service levels (SLA), updates and responsibility.

Starting point

Have a defined offer and delivery process to map.

Live learning: 4.5 hours · Self-study / output work (estimated): 3.5 hours

Announced price12,900THB / company · up to 3 peopleDates and instructors to be confirmedAll prices exclude VAT.

Live online · 4 appointments / 5.5 hours

SAN Advanced – Deal Conversion

Turn a relevant opportunity into an actionable offer.

Who it suits and what you will build

Suitable for

A Buyer opportunity is ready for pricing, a Demo or a trial proposal.

Company outputs

Demo Script + Commercial Offer + Trial/Pilot Proposal.

Adapt the Demo to the need. Distinguish per-user/site/usage/period pricing, setup and recurring fees, direct/partner channels, rights and trial terms.

Starting point

Bring a real opportunity or clearly labelled practice case; clarify the decision-makers.

Live learning: 5.5 hours · Self-study / output work (estimated): 5 hours

Announced price19,900THB / company · up to 3 peopleDates and instructors to be confirmedAll prices exclude VAT.

Live online · 4 appointments / 4 hours

SAN Professional – Export Execution

Move real work from trial to delivery and acceptance.

Who it suits and what you will build

Suitable for

An agreed trial, delivery or implementation needs active follow-through.

Company outputs

Pilot/Delivery Tracker + Acceptance Evidence + Next Action Log.

Track Demo → trial → feedback → commercial agreement → activation. Real implementation and waiting for Buyers are outside teaching hours.

Starting point

A real assignment with scope, responsible people and work between appointments.

Live learning: 4 hours · Self-study / output work (estimated): 4 hours

Announced price39,900THB / company · up to 3 peopleDates and instructors to be confirmedAll prices exclude VAT.

Live online · 3 × 90 minutes

SAN Export Growth & Key Account – Executive

Develop repeat business, renewals and key accounts.

Who it suits and what you will build

Suitable for

Businesses with a customer base and evidence from actual delivery.

Company outputs

Renewal & Expansion Plan + Account Growth Plan.

Work on renewals, added users/sites, churn, service costs and suitable distributor plans.

Starting point

Use current account, service-cost and renewal information with appropriate confidentiality.

Live learning: 4.5 hours · Self-study / output work (estimated): 4.5 hours

Announced price24,900THB / company · up to 3 peopleDates and instructors to be confirmedAll prices exclude VAT.

Live online · 3 × 90 minutes

SAN Enterprise Vendor Ready

Prepare for organisational buying and vendor review.

Who it suits and what you will build

Suitable for

An organisational Buyer needs vendor, delivery, IT, security or data information.

Company outputs

Vendor Information Pack + Buyer Requirement Matrix.

Identify the organisational buying roles and respond to the actual vendor, IT, security, data and support requirements.

Starting point

Start from the actual Buyer requirements, rather than one universal technology standard.

Live learning: 4.5 hours · Self-study / output work (estimated): 3 hours

Announced price9,900THB / company · up to 3 peopleDates and instructors to be confirmedAll prices exclude VAT.

Live online · 4 × 90 minutes

SAN Government Market Ready

Read procurement requirements and prepare a practice offer.

Who it suits and what you will build

Suitable for

Businesses exploring relevant government procurement opportunities.

Company outputs

Requirement Matrix + Mock Offer + Acceptance/Service Plan.

Read the project documents: usage rights, users/agencies, acceptance, maintenance and the evidence requested.

Starting point

Use the actual procurement documents; no eligibility or award is guaranteed.

Live learning: 6 hours · Self-study / output work (estimated): 4 hours

Announced price12,900THB / company · up to 3 peopleDates and instructors to be confirmedAll prices exclude VAT.

Choose 2–3 courses. Your choices stay in sync across this page.

Open comparison 2 / 3

SLA means the agreed scope and service levels. Pilot/PoC means a trial against agreed needs and acceptance criteria. Actual development, integration, certification or Buyer waiting time is not included in teaching hours.

08 ONE DAY · ONE COMPANY CASE

SAN Export B2B Deal Ready – 360° Intensive

Connect the product/solution, systems, offer, channels and action plan in one integrated draft.

On site · one day · proposed 09:00–17:00 · 6.5 hours of learning

Announced price7,900THB / person

Lunch and two coffee breaks
Templates and one work-review round within 14 days, under the draft scope
6.5 live learning hours + 1.5 hours of output work estimated

Intake, venue and instructors pending. This overview does not equal every deep module.

PROPOSED DAY PLAN

09:00–10:30Offer, Buyer and value

Choose one company case and define the buying roles and value.

10:30–10:45Coffee break

10:45–12:15Product/solution and delivery systems

Connect scope, delivery, operations and responsibilities.

12:15–13:15Lunch

13:15–14:45Offer, channels and commercial terms

Develop a commercial draft and a relevant sales channel.

14:45–15:00Coffee break

15:00–17:00Integrated clinic and action plan

Practise, review and prepare one integrated set of next actions.

09 BUILD ONCE · USE IT AGAIN

Seven working sets. Ready for the next conversation.

The same company work can support Catalogue preparation, pitch practice and opportunity follow-through.

01Product & Solution Card

Name, offer type, specification/functions, use, benefit, target Buyer and information version/date.

02Buyer & Use-case Brief

Problem, use, users, technical evaluator, budget approver, procurement and the current alternative.

03Commercial Offer

Unit, currency, scope, included/additional items and terms. Use MOQ/lead time for relevant goods or users/sites/contract/start date for software.

04Evidence & Buyer Information Pack

Relevant product/tests, functionality, integration, data handling, rights and service evidence. Separate facts from items to prove.

05Sample / Demo / Pilot Plan

Need, scope, period, cost, owner and acceptance criteria. Pilot/PoC means a trial against agreed needs and criteria.

06Delivery & Support Plan

Production/shipping or installation/activation/training/support, including limitations disclosed before agreement.

07Meeting & Follow-up Kit

Pitch, questions, Buyer feedback, next actions, owners and follow-up dates.

These outputs prepare information for review. Completion does not automatically create a Catalogue listing, meeting or order. This page links to the existing process; it does not upload a company profile.

SĀN Products & Solutions Catalogue Prepare company information

10 LEARN · APPLY · REVIEW

Support for the work, and your next programme round.

01Short foundation lessons

02Lab

03Company work

04Feedback

05Revise the work

First-time and experienced learners

Use focused examples and short lessons where needed. Experienced businesses may submit existing work for comparison against course criteria and focus on gaps. Coach review evaluates outputs, not market acceptance.

Instructor and reviewer roles

B2B trade coach and product developer
Enterprise software/SaaS Supplier and solution demonstrator
Delivery systems and Customer Success specialist
Organisational procurement specialist
Security, data or government specialist when relevant

Names and profiles are not yet confirmed. A specialist may cover several roles based on relevant experience and scope.

11 COURSES · TIME · TUITION

Compare the work. Understand the price.

Ten programmes in one pathway. Core inclusion is distinct from further tuition. Live and outside-class hours are shown separately.

Announced price · Dates and instructors to be confirmed
All prices exclude VAT.

Explore all 10 courses

One company submits one output set within the stated participant limit.
Course	Live learning	Self-study / output work (estimated)	Announced price
SAN Export B2B Deal Ready – CoreLive online · 4 × 90 minutesCore tuition included for accepted Suppliers in S00–S03	6 hours	6 hoursTotal learning workload (estimated) 12 hours	12,900THB / company · up to 3 people
SAN Advanced – Global Product & Solution FitLive online · 3 × 90 minutes	4.5 hours	3.5 hoursTotal learning workload (estimated) 8 hours	12,900THB / company · up to 3 people
SAN Advanced – Export OperationsLive online · 3 × 90 minutes	4.5 hours	3.5 hoursTotal learning workload (estimated) 8 hours	12,900THB / company · up to 3 people
SAN Advanced – Deal ConversionLive online · 4 appointments / 5.5 hours	5.5 hours	5 hoursTotal learning workload (estimated) 10.5 hours	19,900THB / company · up to 3 people
SAN Professional – Export ExecutionLive online · 4 appointments / 4 hours	4 hours	4 hoursTotal learning workload (estimated) 8 hours	39,900THB / company · up to 3 people
SAN Export Growth & Key Account – ExecutiveLive online · 3 × 90 minutes	4.5 hours	4.5 hoursTotal learning workload (estimated) 9 hours	24,900THB / company · up to 3 people
SAN Export B2B Deal Ready – 360° IntensiveOn site · one day · proposed 09:00–17:00	6.5 hours	1.5 hoursTotal learning workload (estimated) 8 hours	7,900THB / person12,900THB / team of 2
SAN Annual Readiness RefreshLive online · 1 × 90 minutesIncluded under accepted new-round package rights	1.5 hours	1 hoursTotal learning workload (estimated) 2.5 hours	3,900THB / company · up to 3 people
SAN Enterprise Vendor ReadyLive online · 3 × 90 minutes	4.5 hours	3 hoursTotal learning workload (estimated) 7.5 hours	9,900THB / company · up to 3 people
SAN Government Market ReadyLive online · 4 × 90 minutes	6 hours	4 hoursTotal learning workload (estimated) 10 hours	12,900THB / company · up to 3 people

Your selected comparison

2 / 3

Choose 2–3 courses. Your choices stay in sync across this page.

TUITION PLANNER

One course or a specified bundle.

Select the course / bundleIllustrate Core tuition for an accepted Supplier in S00–S03

This choice illustrates the stated rights; it does not confirm your acceptance.

The two specified bundles

21,900 THB / company · up to 3 people
SAN Advanced – Global Product & Solution Fit + SAN Advanced – Export Operations

34,900 THB / company · up to 3 people
SAN Advanced – Global Product & Solution Fit + SAN Advanced – Export Operations + SAN Advanced – Deal Conversion

The two-module bundle is specifically Fit + Operations. Bundle prices exclude VAT and apply only to the specified modules, with no additional upgrade credits.

12 FAQ & YOUR NEXT STEP

Start with the work you want to move forward.

Can I begin without export experience or complete information?

Yes. Start with Core and short foundation exercises for the information you still need. Bring what you have.

Can software or equipment with services join?

Choose Software/Digital or Integrated Solution exercises within the relevant current Catalogue industry scope. These are learning formats, not additional industries.

Must experienced businesses repeat everything?

Bring existing outputs for review and choose the gaps to develop under the course criteria. A prototype or Demo must be labelled separately from an operationally deployed system.

Are all courses free for Suppliers?

No. SAN Export B2B Deal Ready – Core tuition is included for accepted Suppliers in S00–S03. Further modules are separately selected purchases. Course fees are separate from event participation packages.

Must I buy the entire pathway?

No. Choose the module that fits the work and readiness of your company. Advanced purchase is not required to reapply next year.

Does the Full Day equal every course?

It provides an overview and integrated draft. In-depth modules involve further development and review; Full Day is not equivalent to completing all modules.

Does completion guarantee a Buyer meeting or order?

No. Outputs can be prepared for review and Catalogue submission. Listing, matching and purchasing depend on relevant criteria, mutual acceptance and each business decision.

How much time should I allow?

Compare live hours with estimated self-study and output work separately. Actual software development, prototypes, integrations, tests, certification and Buyer waiting time are outside these learning estimates.

Can I return next year?

Apply for the new round and update your work through Refresh under that round’s accepted package. S00 is reconsidered each year; this is not permanent free event access.

Who can attend for the company?

Relevant owners/sales staff with Product, Technical or Operations colleagues. Online company programmes allow up to three people and one company output set. Intensive has a per-person or two-person-team option.

Are these prices and Buyer Review places confirmed?

This review includes proposed tuition. Dates, instructors, tax and commercial scope are pending. The two-distinct-Buyer-company feedback target is a pilot plan subject to reviewers and budget; it is not a confirmed entitlement.

Two days to meet your next partners.

Innovation & Culture Journey

Know your next step.Build your export readiness.

One country.Many sourcing stories.

Products & local strengths

Food & agricultural value chains

Extend your visit · 5 places to discover

Buddha Utthayan

Wat Tham Saeng Phet

Wat Phra Lao Thep Nimit

Don Chao Pu

Chanuman Mekong Riverfront

Products & local strengths

Craft, materials & product design

Extend your visit · 5 places to discover

Wat Khun Inthapramun

Wat Muang

Wat Sang Kratai

Wat Pa Mok

Wat Chaiyo Worawihan

High-value services & local identity

Turn a visit into a business conversation

Extend your visit · 5 places to discover

Wat Phra Kaew

Wat Pho

Wat Arun

Wat Ratchanaddaram

Golden Mount

Products & local strengths

Craft, materials & product design

Extend your visit · 5 places to discover

Bueng Khong Long

Phu Wua Wildlife Sanctuary

Chet Si Waterfall

Wat Sawang Arom

Three Whale Rock

Products & local strengths

Food & agricultural value chains

Extend your visit · 5 places to discover

Phanom Rung Historical Park

Prasat Muang Tam

Khao Kradong Forest Park

Prasat Nong Hong

Huai Talat Reservoir

High-value services & local identity

Turn a visit into a business conversation

Extend your visit · 5 places to discover

Wat Sothon Wararam

Ban Mai Riverside Quarter

Wat Saman Rattanaram

Wat Pak Nam Jolo

Bang Pakong River

Products & local strengths

Food & agricultural value chains

Extend your visit · 5 places to discover

Chao Phraya Dam

Wat Phra Kaew

Wat Mahathat Sankhaburi

Wat Khositaram

Bueng Krachap Yai

Products & local strengths

Craft, materials & product design

Extend your visit · 5 places to discover

Pa Hin Ngam National Park

Sai Thong National Park

Tat Ton Waterfall

Prang Ku

Mo Hin Khao

High-value services & local identity

Turn a visit into a business conversation

Extend your visit · 5 places to discover

Chanthaboon Waterfront

Cathedral of the Immaculate Conception

Namtok Phlio National Park

Noen Nangphaya Viewpoint

Chao Lao Beach

High-value services & local identity

Turn a visit into a business conversation

Extend your visit · 5 places to discover

Wat Phra That Doi Suthep

Know your next step.
Build your export readiness.

One country.
Many sourcing stories.